Welcome to the New Frontier

For over 15 years Focus 1st has been pioneering the process of Competitively positioning homes rather than just finding value based on what sold in the past. This process has helped tens of thousands of agents across the US and Canada find greater success in their careers and connect with customers in a real way. It’s done so by helping agents create custom graphs and are accurate, understandable and reflexive to the market. Many other software systems have used the look of these graphs but never matched the understanding that makes the graphs and whole system different. The issue for many agents has been the desktop based, MS office leveraged structure of the Focus 1st software. That all changes now.

Focus 1st welcomes agents to the new web based Frontier of competitive pricing. The new Visual Home Values from Focus 1st is a massive leap in usability, functionality and customizability while still keeping the process and principles intact that make the NEW CMA so powerful. This blog will detail the release of new features as we continue to grow and craft the best software your agents.