Getting the right positioning data is key to getting a good full competition picture. You will need to first have used the Scattergram to find a general price for the home, then you’re going to expand that price up and down to cast a net of what homes you’re competing with the same buyers for in an area that they are willing to purchase. This is a unique thing to every market but we wanted to address the basics of what you should include in your search to ensure you get the right data for the software.

To answer this question we added the second Select the Right Data step in the software. Open this using the sidebar under the Positioning section.