Help Center > Getting Started > Understanding How the Software Works

Understanding How the Software Works

The Focus 1st software is unique because of how it gives you the true power to ensure your pricing is correct and you are only including the properties that truly matter based on your market knowledge.

The way the software works is a process of:

  • The Searches: You as an agent search your MLS and export the results.

  • The Upload: You upload that export file into the software.

  • The Graphing: The software creates graphs and leads you through a step-by-step breakdown of how to price correctly no matter your market or location.

  • The Printing: You design and customize your reports then download or print your report.

  • The Presentation: You walk your clients through the process you used to create the report and share the main points and takeaways in a manner that is easy to understand and connect.

This process works because it give you control with guidance and create a system to solve the complex problem of home valuation. This then lets you connect with customers better and really convey your value as the trusted expert!

  • Power to the Agent

  • Search & Export

  • Upload

  • Create Reports

  • Present Clearly